Understand Your Customer Lifetime Value

Understand your customer lifetime value. The customer lifetime value is the amount of money they spend in your business.

Customer lifetime value (CLV) is the amount of money a customer is expected to spend in your business throughout his/her lifetime. ⁠

Understanding this number helped me the most to grow at such an exponential level. When you understand how much a customer would spend in your business, it does not matter if you spend hundreds of dollars to acquire a customer as long as the customer spends more in your business.⁠

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