Understand Your Customer Lifetime Value

Customer lifetime value (CLV) is the amount of money a customer is expected to spend in your business throughout his/her lifetime. ⁠

Understanding this number helped me the most to grow at such an exponential level. When you understand how much a customer would spend in your business, it does not matter if you spend hundreds of dollars to acquire a customer as long as the customer spends more in your business.⁠

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